How to get your emails opened?

(By putting your subscribers name in the subject line and compel them to read the email)

Emails sent to the trash can without even being opened are the biggest concern of business owners these days. You spend loads of money hiring content writers to write an appealing and innovative newsletter for your company; a newsletter that advertises your product in the best way. But all efforts go useless when the reader doesn’t even bother to open your email. The most important thing is the subject line of your emails.

After opening their inbox the first thing the user sees is the subject lines of the emails arrived. Suppose a reader logs in to his/her email account and there are around 20-25 emails waiting to read. What he’ll firstly do is skim through the subjects and deletes those emails which seem junk. To get your customer to open and read your email you must include their name in the subject line. Not just include their name but make the subject line look as if it is addressing the reader specially.

People love to see their names. They enjoy attention. Intelligent business owners should take advantage of this human behavior and use it to benefit themselves and their companies. Keep in mind that spam levels and virus attacks are increasing with every passing day and any email whose subject line doest not appeal will not be opened. People fear that it may be some kind of a virus that may ruin their systems.

Also keep your message in the main body of the email and avoid any attachment. Readers see at each unknown attachment as a disguised virus. Some users don’t even open emails that have attachments in them. Another important thing is not to include and link in the subject line. Keep your subject lines as if addressing a friend. Give all links and contact details in the body of your email.

A successful businessman is he who develops his strategies by effectively combining consumer psychology with effective communication and wise business tactics to flourish his business.